Public relations

Public relations officers use a wide range of media to build and sustain good relationships between the employing organization and its clients through planned publicity campaigns and PR activities.
What does a public relations officer do?
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities during periods of crisis.
Other tasks include:
planning publicity strategies and campaigns
writing and producing presentations and press releases
dealing with enquiries from the public, the press, and related organizations
organizing promotional events such as press conferences, open days, exhibitions, tours and visits
speaking publicly at interviews, press conferences and presentations
providing clients with information about new promotional opportunities and current PR campaigns progress
analyzing media coverage
commissioning or undertaking relevant market research
liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house’ journals, reports, publicity brochures, information for web sites and promotional videos.
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Typical employers of public relations officers
Advertising or marketing agencies
Commercial and industrial organizations
Private companies
Charities and NGO’s
Government organizations
  PR social media             
Key skills for public relations officers
Excellent communication skills both orally and in writing
Excellent interpersonal skills
Good IT skills
Presentation skills
Ability to priorities and plan effectively
Awareness of different media agendas
Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client.
Create company literature and other forms of communication.
Create marketing and promotional materials, both print and electronic.
Work with advertisers for timely and useable ad submissions.
Copyedit, proofread, and revise communications.
Design and launch email marketing campaigns.
Recommend, implement and maintain site design and operation.
Plan and deliver education courses and materials.
Work with manager and business units to determine event budget and manage expenses to that budget.
Promote products and services through public relations initiatives.
Develop marketing communications campaigns.
Create thought leadership materials.
Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
Identify, develop and execute communications strategy for key media contacts and customer references.
Research media coverage and industry trends.
Develop fresh story ideas.
Conduct extensive media outreach.
Prepare briefing materials.
Coordinate scheduling and logistics.
Coordinate conference, trade shows, and press interviews.
Manage information.
Prepare agendas and conduct research.
Help to clarify the organization’s point of view to their main constituency.
 general management 1
“Responsible for the public relations
initiatives within a company. Creates,
manages, and implements PR campaigns with the goal of enriching a company’s
position within the public eye. Maintains strong relationships with media reps.”
The couselor says
Where you can study Public Relations in Lebanon?
You can study this major in the following Universties: